Search Engine Optimization
Local SEO is a Search Engine Optimization discipline specifically focused in helping local businesses get more customers in the cities where they operate.
When potential customers search for a product or service, they are particularly interested in the Google Maps results. Therefore, the aim of Local Search Optimization is to ensure that your business appears at the top of the local pack results.
Our Local SEO Services are designed to help you rank in Google Maps and Google Local Searches.
Google My Business
With local search engine optimization, the focus is on optimizing your local Google business profile, in a variety of ways including Google Business Page, Google Maps, Directories and Citations, as well as on-page keywords, and link building.
By implementing the right Google Maps Marketing strategy, your business will see an increase in website traffic, calls, and leads!
Effective SEO services need to be custom tailored to your local business and your industry. There is no one solution fits all. Working with our SEO specialists means your business will have a comprehensive marketing solution that will deliver measurable results and grow your business.
To find out why nuBranch Media is your best SEO company option, explore our plans below, or give us a shout at (647) 556-5501.
A comprehensive technical audit of the website’s current performance is the best place to begin any optimization effort. The audit we developed goes beyond title lengths and meta descriptions. We take a close look at various ranking metrics including overall site structure, broken links, site crawlability and indexing.
At the heart of any search engine optimization is a thorough keyword research exercise. Understanding which keywords to target will define the overall local SEO strategy for your website. It’s not just about getting more traffic, but attracting targeted traffic that will convert to leads and increased sales.
Google My Business
Ranking high in local searches starts with claiming your Google My Business page. nuBranch will optimize your GMB profile to ensure your data is accurate and up to date. Once your main ranking keywords are identified, we will analyze gaps in your GMB profile to boost your rank and outstrip your competitors.
Google Maps Marketing
Appearing in Google Maps goes beyond simply setting up a Google My Business listing. Outranking your competitors requires staying ahead of what the competition is doing. Understanding how Google ranks local business in Map searches will give you the edge to appear at the top of the search listings.
Directories & Citations
A citation is any mention of your website on high authority directories. The number of high quality citations is a big ranking factor. nuBranch will manage your citations strategy by identifying high value directories to list your website on, audit existing citations, and track growth and changes in citations over time.
In today’s digital age, the power of social proof cannot be understated. People use reviews to decide where to spend their money. nuBranch Media will implement a process to proactively get new reviews from your customers. Positive reviews have a significant impact on driving new customers to your business.
Adding fresh and relevant content to your website on a regular basis is a great way to maximize your inbound marketing efforts, while driving more traffic to the site and attracting more potential customers. We will craft unique and keyword optimized blog articles to drive customer engagement and improve website rank.
Keyword Rank Tracking
Google only shows the top 3 businesses in the local pack results. If you rank outside the top 3, you’re missing out on lots of potential customers. Knowing where you rank in search results and tracking positional changes over time gives you valuable insights into the performance of your SEO work.
Data is at the heart of every SEO campaign. Google Analytics and Google Search Console are free tools that let you learn a great deal of information about your website and the people who visit it. Measuring and tracking this data allows us to tweak our SEO campaign to get the biggest return on your investment.
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